The 21st century’s modernity is accentuated by the acceleration of AI tools and growing social media. They have taken a toll on individuals’ lives and significantly impacted their lives, business, politics, media, communication, and society. The growing social media platforms like Facebook, Instagram, Twitter, and YouTube have made their places in the necessities of individual daily lives.
India, with a population of 1.42 billion people, is a diversified region with linguistic, cultural, and regional specialization. The expediting tech has made every individual in India understand the political discourse and actively take part in it. Social media has proven to be a catalyst in shaping India’s political discourse. However, as every coin has two faces, so is the case with social media. Dr. Fatima Zahra 1 syncs similarly; social media’s role in shaping political discourse is complex and multifaceted. While it undeniably offers opportunities for greater participation and democratization, the challenges posed by polarization, misinformation, and manipulation cannot be ignored. Therefore, it becomes crucial to move beyond the polemical views and see with a broader perspective.
